The retail industry’s challenge of capturing and holding the attention of the Millennial demographic is officially ON. Retail design for the millennials involves designing retail spaces to create compelling shopping experiences. That’s the name of the game for this sector.
Pop-up shops are prominent examples of the new experiential shopping space. These temporary shops are installations designed for selling merchandise in destinations where target customers are likely to be. Top fashion houses like Fendi and Armani have used these pop-ups at events like the Cannes Film Festival and New York Fashion Week in neighborhoods like Soho.
#fendishoho via luxurylaunches.com
This #FendiSoho pop-up has a fun arcade theme, complete with handbag-dispensing vending machines and a lightbulb-studded chandelier in a vintage space with exposed brick walls and parquet floors.
The subscription shop is another example of experiential shopping. A more permanent model than the pop-up, the subscription shop is designed to entertain customers and encourage socializing. Birchbox, primarily an online cosmetics subscription service, now has a physical shop for their customers to visit.
The design Birchbox uses allows for in-store beauty services, classes and a DIY box-building station for samples to take home.
Merchandise displayed as art objects is a very popular concept, particularly for shoes and handbags. This theme often uses a minimalist design to give the customer the experience of luxury and value via the look and feel of an art gallery.
Movie theaters are probably the most familiar form of experiential retail. It’s rare however, for theaters to implement original design — often it’s the unfortunate maroon velvet homage to the early 20th century here and there, or just outright schlock. This theater in Hong-Kong by Oft Interiors really got it right when they opted for a modern, almost Star Trek-y look for this huge space. Bravo!
In the past decade the concept of green furniture design and sustainable interiors has achieved widespread acceptance. Its application, however, can still be tricky. At times, the look of the end product isn’t quite right, availability might be an issue, or maybe it’s the quality that’s lacking. It just isn’t always as easy as it sounds. Is anything?
What follows are three examples of green furniture design that meet the criteria for sustainability, accomplished design and quality craftsmanship.
Berg River Dining Table/Greg Klassen
First up, the River Collection by Greg Klassen. All of Klassen’s works are crafted from a variety of sustainably sourced trees from the Pacific Northwest. Each piece is inspired by the area’s woods and streams as much as by the tree’s individual grain patterns and raw edges. The inlay of blue glass gives the collection its distinctive, a river runs through it, look.
Next, since ca. 2004 furniture designer and craftsman Eli Chissick has been creating pieces of furniture from wood scraps sourced from carpenters’ shop floors. Aside from the quality of the work itself, what’s most surprising is the volume of his body of work. As of this writing, there are three different collections, each comprised of many individual pieces. After visiting his site it’s easy to see why he’s won so many awards. Amazing. Definitely worth a look.
Finally, for many of us the charm of the sea shore is hard to resist. What’s harder is applying those coastal treasures in ways appropriate for anything other than a pre-teen girl’s bedroom. Solutions?
How about the Driftwood collection by Swedish architect/designer LInda Hagberg. She uses sourced driftwood and parametric technology to create furniture inspired by the ocean’s undulating patterns on the wood’s natural state. The result is sustainable furniture that is unique, practical and beach-y without being too precious. Win-win.